Case Study: HubSpot achieves seamless event communications with Zello

HubSpot powers 21,000-attendee INBOUND with Zello

HubSpot, a leading growth platform, faced a significant communication challenge during its annual INBOUND event. The event, hosting 21,000 attendees, required a robust system to coordinate hundreds of staff across security, IT, and operations. Their previous solutions, including push-to-talk phones and two-way radios, were expensive, bulky, and unreliable. HubSpot needed a versatile, bring-your-own-device (BYOD) compatible platform and turned to Zello to find a solution using its ZelloWork product.

Zello implemented its ZelloWork push-to-talk app, which operated over Wi-Fi and cellular data on most personal devices. The Zello team worked quickly to set up the network, efficiently creating hundreds of user accounts and configuring channels for different teams. The solution provided clear sound quality, ease of use, and the flexibility for both one-to-one and group conversations. The event was a success, with HubSpot's security engineer calling the tool "invaluable." As a result of this positive experience, HubSpot adopted ZelloWork as the primary communications tool for all its company-sponsored events.

HubSpot