Case Study: Bonx builds a scalable industrial prospecting engine with Zeliq

Bonx - Customer Case Study

Palladio GTM, an agency working for its client Bonx, faced a major challenge in their campaign to penetrate the industrial markets of France and Italy. Their automated prospecting workflows were breaking because the low digital footprint of the sector required scraping and enriching tens of thousands of accounts, a volume that exceeded the rate limits of other APIs. This disruption constantly halted the flow of leads to the sales teams.

To solve this, Palladio GTM integrated Zeliq's API, which provided a flexible, significantly higher rate limit and top-tier data quality. This technical robustness eliminated workflow interruptions, ensuring a constant stream of enriched prospects and enabling a fully automated process from enrichment to CRM task creation. The solution provided Bonx's SDRs with qualified lists for a multi-channel outreach strategy, saving massive amounts of time and exponentially increasing efficiency. Zeliq delivered a key result of a 71% enrichment rate for phone numbers.

Bonx

Malo Brinquin

CEO - Founder