Case Study: University of North Georgia builds a unified leadership brand with Zehno

University of North Georgia boosts enrollment 34% with Zehno

The University of North Georgia faced the challenge of building a unified institutional identity following its consolidation from two very different institutions. To develop a singular brand and key messages that would differentiate the new, multifaceted university, UNG partnered with the vendor Zehno for a brand audit and strategic recommendations.

Zehno built a new brand platform centered on the common denominator of leadership, encapsulated in the theme "Lead where it counts." This solution successfully elevated all five campuses and helped drive enrollment, which increased by 34% after the consolidation was announced. The work by Zehno also positioned UNG as an example for other schools undergoing similar consolidations.

University of North Georgia