Case Study: The University of British Columbia achieves award-winning, higher-reaching magazine engagement with Zehno

The University of British Columbia boosts website users 20% with Zehno

The University of British Columbia's alumni magazine, Trek, needed a redesign to better convey the institution's vast research capabilities. The challenge was to shift toward a digital-first content strategy, position UBC as a leader on global issues, attract younger readers, and elevate its academic storytelling. They engaged Zehno for this project.

Zehno addressed these challenges by prototyping a new thematic anchor package for the magazine, giving the visuals a more impactful look, and reimagining content for both print and digital spaces. The solution resulted in a significant measurable impact: website users increased by 20% and page views grew by 40% in the first quarter after launch. The redesigned magazine also won multiple prestigious awards, successfully extending the reach of UBC's stories to its 200,000 print subscribers and broader digital audiences.

The University of British Columbia