Case Study: Woman’s Hospital owns Mother’s Day with Zehnder Communications

Woman’s Hospital owns Mother’s Day with Zehnder Communications and 894,000 reach

Zehnder Communications partnered with Woman's Hospital, a major birthing center in Louisiana, to help them leverage their award-winning reputation and own Mother's Day. The challenge was to connect with past patients and uncover the specific details that made their delivery experiences so memorable and emotionally significant.

The solution involved Zehnder Communications tapping into a shared patient experience: the hospital's iconic post-birth burger meal. After research confirmed its status as a fan favorite, Zehnder pitched the story to a features editor, resulting in a public relations campaign that celebrated this tradition. The effort achieved a measurable print and online reach of 894,000 people.

Woman’s Hospital