Case Study: Woman’s Hospital achieves awareness for Louisiana’s first perinatal mental health unit with Zehnder Communications

Woman’s Hospital earns 505,780,618 impressions with Zehnder Communications

Zehnder Communications partnered with Woman’s Hospital to support the launch of Louisiana’s first inpatient perinatal mental health unit. The challenge was to generate significant awareness for this new specialized treatment offering with a very short turnaround time from its conception to its opening.

Zehnder implemented a comprehensive PR and crisis communications strategy. This included consulting on a press conference with elected officials, developing a press kit, and facilitating proactive media outreach. The solution resulted in 43 media hits and over 505 million impressions, successfully announcing the new unit to both a local and national audience.

Woman’s Hospital