Case Study: Woman’s Hospital celebrates its 400,000th baby with Zehnder Communications

Woman’s Hospital earns 26 media hits for its 400,000th baby with Zehnder Communications

Woman's Hospital, Louisiana's largest birthing hospital, faced the challenge of creating a community-wide campaign to celebrate its upcoming 400,000th baby delivery. The campaign needed to be ready to launch at a moment's notice, as the exact timing of the birth was unknown. Zehnder Communications partnered with the hospital to develop a PR and marketing strategy to generate excitement for the countdown.

Zehnder implemented an integrated marketing and PR plan that included real-time outdoor countdown boards, print ads, media interviews, and social media content. The solution successfully created significant public interest and media coverage. The campaign resulted in 26 earned media hits, including national coverage, achieving a media reach of over 175 million.

Woman’s Hospital