Case Study: Visit Highlands drives stronger visitor engagement with Zehnder Communications branding

Visit Highlands boosts social engagement 50% with Zehnder Communications

Zehnder Communications partnered with Visit Highlands, a tourism organization for Highlands, NC, to address its branding challenge. While the destination had a solid tagline, "The Height of Happiness," its brand lacked full development and a deeper emotional connection to inspire potential visitors. Zehnder's task was to ensure the brand became cohesive, compelling, and relatable across all touchpoints.

The solution implemented by Zehnder involved an in-depth look at the target audience to tailor visuals and messaging. They created a detailed Brand Standards playbook and launched a social media initiative with targeted Instagram posts and traffic ads. This strategy successfully attracted high-end empty nesters, millennials, upscale families, and outdoor enthusiasts. The results for Zehnder included gaining an average of 400 new Instagram followers per month, a 50% increase in user engagement, and record-high click-through rates for ads that surpassed industry benchmarks.

Visit Highlands