Case Study: Royal Sonesta New Orleans boosts Mardi Gras event reach with Zehnder Communications

Royal Sonesta New Orleans drives 150,000 livestream viewers with Zehnder Communications

Zehnder Communications partnered with Royal Sonesta New Orleans, a landmark hotel in the French Quarter, to reimagine its annual Greasing of the Poles event. The challenge was to elevate this event into a definitive Mardi Gras tradition and position the hotel as the premier destination for Carnival Season, requiring turnkey event execution, PR, and social media services.

The solution implemented by Zehnder involved inviting national TV personalities, local legends, and content creators to participate, while also live-streaming the festivities. The vendor leveraged its media relationships to boost exposure. The results were significant, with the event becoming the official kick-off to Carnival weekend and securing international coverage. The measurable impact included an average of 335 million unique views, 150,000 livestream viewers, and 250,000 social media impressions.

Royal Sonesta New Orleans