Case Study: Rock ‘N’ Roll Marathon Series boosts race registrations with Zehnder Communications

Rock ‘N’ Roll Marathon Series boosts 10k registrations 29.94% with Zehnder Communications

Zehnder Communications partnered with the Rock ‘n’ Roll Marathon Series to drive brand awareness and boost registration numbers for their 16 nationwide races, with a key focus on their biggest annual sale event, Global Running Day.

The solution involved a full-funnel paid media strategy flighted according to training trends and based on historical data. Zehnder Communications executed this using streaming audio, native ads, home screen takeovers, paid social, search engine marketing, outdoor, and radio, with a team providing real-time optimization. The results included a 29.94% increase in 10k race registrations and an additional $16.5K in revenue from a newly promoted 7.6K race.

Rock ‘N’ Roll Marathon Series