Case Study: Origin Bank achieves higher engagement and conversion with Zehnder Communications' web design

Origin Bank drives $1.2 billion in asset growth with Zehnder Communications

Zehnder Communications partnered with Origin Bank to design a new web experience that matched the bank's position as the largest Louisiana-based financial institution. The primary challenge was to elevate the bank's website by creating a tailored online experience that anticipated customer needs. The goal was to increase product, service, and brand awareness through streamlined storytelling and to drive higher content engagement.

The solution developed by Zehnder Communications involved creating customer personas and corresponding financial journeys to guide users toward high-priority products. This included a simplified navigation and UX/UI design that delivered personalized micro-moments based on user behavior. The results were significant, with the new site driving 1,787,400 web sessions and contributing to $1.2 billion in asset growth. Zehnder also developed an AI-powered Fraud-Prevention Simulator for the bank, which led to a measurable decline in fraud incidents.

Origin Bank