Case Study: Origin Bank boosts relationships and growth with Zehnder Communications

Origin Bank boosts web traffic 52% with Zehnder Communications

Origin Bank, a financial institution, partnered with marketing vendor Zehnder Communications to address the challenge of making banking personal again. The goal was to move beyond transactional relationships and remind customers of the trust and integrity built through face-to-face interactions.

Zehnder implemented a multi-faceted "Return on Relationships" campaign, which included filming a 28-part webisode series featuring real business customers and their Origin bankers. The solution also involved creating an online platform with data-driven landing pages and a paid social media strategy across multiple channels. The results for Origin Bank were significant: a 52% increase in web traffic, a 73.8% video completion rate, over 6.2 million Facebook impressions, and $1.2 billion in asset growth. The campaign's success was so strong it contributed to the bank going public on the Nasdaq.

Origin Bank