Case Study: ONE Gas achieves a modernized, integrated digital marketing presence with Zehnder Communications

ONE Gas boosts engagement 42.6% with Zehnder Communications

ONE Gas, Inc., a large natural gas utility, partnered with Zehnder Communications to modernize and fully integrate its digital marketing plan. The company needed to elevate its online presence, which required a comprehensive assessment of all its digital touchpoints, including its website, social media channels, and email marketing.

Zehnder implemented a strategy that began with in-depth research, including staff surveys and interviews. This led to the development of a unified digital presence, featuring an improved website with better navigation, segmented email campaigns, and refined social media management. Zehnder also created a new online vendor catalog with custom designs. The results included a 42.6% engagement rate over six months, a 34% increase in website users for one division, and a 16% increase in overall sessions and pageviews.

ONE Gas, Inc