Case Study: Ocala/Marion County rebrands to stand out with Zehnder Communications

Ocala/Marion County, Florida boosts brand adoption with Zehnder Communications

Zehnder Communications partnered with Ocala/Marion County, Florida to address a branding challenge. The destination needed a cohesive new brand to market itself to prospective visitors while also appealing to locals, aiming to differentiate itself from other area destinations.

Zehnder immersed themselves in the county to develop the strategy, visiting local sights and speaking with stakeholders. The solution included developing the brand's positioning, key messaging, and a comprehensive implementation plan. Zehnder conducted presentations for stakeholders and created brand guidelines, which successfully maximized brand adoption and helped staff understand and embrace the new approach.

Ocala/Marion County, Florida