Case Study: Mississippi Power strengthens hometown goodwill with Zehnder Communications

Mississippi Power reaches 188,000 customers with Zehnder Communications

Mississippi Power, an energy services company, faced the challenge of maintaining its hometown identity after becoming part of a larger utility holding company. The vendor, Zehnder Communications, was tasked with developing a marketing campaign to increase customer favorability, highlight the value of its electricity, and build community goodwill.

Zehnder implemented a strategy that drew on the company's local roots to remind customers of its dedication to providing reliable power. The campaign successfully demonstrated Mississippi Power's commitment to its communities, achieving its objectives of maintaining favorability and building positive associations.

Mississippi Power