Case Study: Louisiana State University boosts fundraising and civic pride with Zehnder Communications

Louisiana State University boosts Sugar Bowl reach with Zehnder Communications and 10.2M outdoor billboard impressions

The customer, Louisiana State University's Allstate Sugar Bowl, sought to commemorate its 90th anniversary by launching a regional initiative to showcase its economic impact and drive fundraising efforts. The challenge was to inspire a sense of ownership and civic pride. Vendor Zehnder Communications was tasked with developing a campaign to meet this challenge.

Zehnder Communications developed the “Keep New Orleans Sweet” campaign, which included videos, connected TV, programmatic display, billboards, PR, and social media. The solution successfully generated over 1.4 million Facebook and Instagram impressions, nearly 417,000 LinkedIn impressions, and more than 10.2 million outdoor billboard impressions for the Allstate Sugar Bowl.

Louisiana State University