Case Study: Louisiana Fish Fry boosts brand awareness with Zehnder Communications' Super Bowl campaign

Louisiana Fish Fry boosts brand awareness in 3 markets with Zehnder Communications

Zehnder Communications partnered with Louisiana Fish Fry, a food and beverage brand, to tackle the challenge of gaining significant brand presence during Super Bowl LIX in New Orleans without the budget for an official NFL sponsorship. The goal was to ensure fans recognized Louisiana Fish Fry as the essential product for creating authentic Louisiana flavor at home.

The solution implemented by Zehnder Communications was a mix of traditional and unconventional guerilla marketing tactics. This included distributing branded merchandise like crawfish hats and bandanas throughout the city, leveraging a celebrity ambassador, and supporting the effort with paid and organic media alongside a new website launch. Zehnder's campaign was a resounding success, leading to significant client satisfaction and a notable increase in brand awareness in key markets including New Orleans, Philadelphia, and Kansas City.

Louisiana Fish Fry