Case Study: Louisiana Economic Development boosts hometown talent return with Zehnder Communications' Come Home, Louisiana campaign

Louisiana Economic Development drives 2 million YouTube views with Zehnder Communications

Louisiana Economic Development faced the challenge of reversing the trend of young professionals and skilled workers leaving the state for better opportunities, struggling to compete with more robust job markets. To counter this outdated perception, they partnered with vendor Zehnder Communications to launch the Come Home, Louisiana campaign.

Zehnder implemented a targeted strategy combining digital outreach with emotional storytelling, featuring a song by Marc Broussard and a dedicated website with job resources. The solution included a major tailgate event in Las Vegas. The campaign was a resounding success, achieving nearly 2 million YouTube views and drawing over 200 guests to the event, significantly surpassing engagement benchmarks for the client.

Louisiana Economic Development