Case Study: Green River Distilling Co. launches a record-setting whiskey product with Zehnder Communications

Green River Distilling Co launches with Zehnder and sells 2,119 bottles in 2 weeks

Zehnder Communications partnered with Green River Distilling Co., a historic Kentucky distillery that had been resurrected, to launch its new Kentucky Straight Bourbon Whiskey. The challenge was to generate awareness and pride for this legacy brand by highlighting its history while simultaneously creating modern buzz around its present-day product and expertise.

The solution implemented by Zehnder Communications included a multi-faceted brand launch strategy focused on local engagement, immersive video storytelling, influencer marketing, and the development of a new website. This approach successfully built significant anticipation for the product. The results were substantial, with Zehnder orchestrating one of the largest whiskey launches in recent history. Measurable impacts included selling 2,119 bottles in the first two weeks, generating $80,000 in sales at the visitor center during launch weekend, and achieving increases of over 400% in key social media metrics across Instagram and Facebook.

Green River Distilling Co