Case Study: Feeding Louisiana raises $141K and 565K meals with Zehnder Communications

Feeding Louisiana raises $141,297 in 10 days with Zehnder Communications

Zehnder Communications partnered with Feeding Louisiana, a unified voice for the state's hungry, to address a critical challenge. As COVID-19 increased demand for meals, the organization simultaneously faced a drop in retail donations and declining volunteer numbers at its five food banks.

The solution implemented by Zehnder involved collaborating with celebrities who have Louisiana roots to launch the "Feed Louisiana Love" campaign. This effort utilized live Facebook videos, social posts, and a custom microsite for donations. The campaign raised $141,297 for the food banks, providing 565,188 meals over three months.

Feeding Louisiana