Case Study: Duly Health and Care boosts brand awareness and appointment completions with Zehnder Communications

DuPage Medical Group boosts appointment completions 16.78% with Zehnder Communications

The customer, DuPage Medical Group (now Duly Health and Care), faced the challenge of raising awareness for its new name while reassuring patients of its continued high level of care and reigniting brand momentum. Zehnder Communications was tasked with developing a campaign to support this rebranding effort, utilizing services including brand strategy, creative, and media.

Zehnder Communications developed a creative campaign to reintroduce the newly named Duly, leveraging its established strengths while promoting its evolved care model. The results were significant, including over 68.4 million impressions, a 9.1% increase in daily appointment completions, and an 11.81% decrease in cost per completion.

DuPage Medical Group