Case Study: Campus Federal boosts awareness and membership with Zehnder Communications

Campus Federal drives 6,095,018 impressions in 3 months with Zehnder Communications

Campus Federal, one of Louisiana's largest credit unions, partnered with Zehnder Communications to generate awareness for its new Interaction Center. The challenge was to promote the new location's unique digital services and live video teller to increase local membership, all while launching during the COVID-19 pandemic.

Zehnder developed a strategic, multi-touch media campaign that included a custom brand mark for the Interaction Center, a virtual tour video, and Google 360 content for a virtual grand opening. The campaign achieved over 6 million impressions and nearly 290,000 video plays in its first three months, successfully attracting 20 new members from within a five-mile radius.

Campus Federal