Case Study: Campus Federal boosts millennial membership and brand awareness with Zehnder Communications

Campus Federal boosts new members 55% with Zehnder Communications

Zehnder Communications partnered with Campus Federal Credit Union, a Louisiana-based financial institution, to address its challenge of low public awareness and a misunderstanding among millennials about the differences between credit unions and traditional banks.

The solution involved developing an energized brand strategy and a multi-touch media campaign that included digital out-of-home, programmatic display, and paid social. Zehnder Communications emphasized the credit union's values-driven experience to appeal to a younger demographic. The results were significant, with the campaign driving over 15,000 users to the website and achieving a 55% increase in new members aged 25-36.

Campus Federal