Case Study: Burger King Reconnects with Jacksonville Roots with Zehnder Communications

Burger King sparks quick sales lift with Zehnder Communications

The customer, Burger King, faced the challenge of reconnecting with its original hometown market of Jacksonville, Florida, as it feared local consumers had forgotten the brand's important local history. To address this, the vendor Zehnder Communications employed a brand strategy and creative campaign focused on celebrating Jacksonville as the "City of Invention."

Zehnder developed a heritage-centered campaign that highlighted Jacksonville's history of ingenuity and its status as the birthplace of Burger King. The solution included television spots with playful illustrations and a rapid "did you know?" voiceover that shared unique historical facts. The vendor's work successfully produced a quick sales lift for the client through discounted product offerings.

Burger King