Case Study: Burger King drives community engagement for local charities with Zehnder Communications

Burger King generates 580,000 votes with Zehnder Communications

The customer, Burger King, faced the challenge of donating $100,000 to local communities in Baton Rouge and New Orleans, as they had to choose recipients from over 17,000 charitable organizations. Zehnder Communications was engaged to handle PR and crisis communications for this initiative.

Zehnder Communications developed the Campaign For Your Cause, a solution that invited community members to nominate and vote for their preferred charities via a microsite and text messaging. This strategy generated significant media buzz and public participation. The results were substantial, with over 100,000 nominations and 580,000 votes cast, successfully connecting the Burger King brand to local causes.

Burger King