Case Study: Brookhaven builds a standout destination brand and website with Zehnder Communications

Brookhaven launches a new destination brand and website with Zehnder during a global pandemic

Zehnder Communications partnered with the city of Brookhaven, which needed to create an entirely new destination brand and website from scratch. As a new entity, Brookhaven had the least audience awareness compared to nearby competitors, presenting a challenge to build a distinctive identity and drive traffic to the area.

Zehnder developed a new brand strategy and identity for Explore Brookhaven, followed by the creation of an information-rich website. The agency implemented a paid media plan using a strategic mix of digital and traditional advertising to reach target audiences. As a result, Zehnder helped Brookhaven successfully launch its new brand and solidify its position as a desirable destination, despite the challenges of a global pandemic.

Brookhaven