Case Study: Amedisys improves website clarity and accessibility with Zehnder Communications

Amedisys boosts "Locations" pageviews 134% with Zehnder Communications

Amedisys, a leader in home health care, faced significant challenges with its outdated website, which was not ADA compliant, inaccessible on mobile devices, and used disorganized, technically dense language that was difficult for patients and caregivers to navigate. As part of a larger rebranding effort, they partnered with Zehnder Communications to reimagine this critical marketing tool and improve user experience.

Zehnder Communications built a new, responsive website focused on clarity and accessibility, prominently featuring a new personal care service section. They refined all copy to align with the new brand voice and ensure it resonated with the target audience. The results were substantial, including a 134% growth in “Locations” pageviews, over 37,000 visitors utilizing a new guidance tool, and a 9% increase in mobile traffic.

Amedisys