Case Study: Amedisys improves brand clarity and website accessibility with Zehnder Communications

Amedisys boosts Locations page views 134% with Zehnder Communications

Amedisys, a leader in home health and hospice care, faced a significant challenge as its marketing lacked a cohesive visual identity and its primary website was not ADA compliant or mobile-friendly. This resulted in patient confusion and difficulty navigating its many services. Zehnder Communications was enlisted to address these branding and digital accessibility issues.

Zehnder Communications implemented a comprehensive solution that included a complete brand evolution and a website redesign. The new site was fully responsive and compliant, featuring edited, approachable language and a "start here" quiz to guide users. The results were substantial, including a 134% increase in "Locations" page views and over 37,000 visitors utilizing the new guidance tools. Zehnder also provided an advanced content management system for the client to easily manage over 420 care centers.

Amedisys