Case Study: Jaguar Land Rover reduces congestion and parking pressure with Zeelo

Jaguar Land Rover uses zeelo to reduce congestion and take over 300 cars out of their parking lot

Jaguar Land Rover, the British multinational automotive company, needed a way to reduce congestion and parking pressure at its Gaydon site in the Midlands. With over 5,000 employees and growing demand for parking, the company turned to Zeelo’s home-to-work commuter service to help ease the strain on employees and the local area.

Zeelo designed a personalized shuttle route with 8 pick-up locations and 10 service times, plus WiFi and app/web booking to improve the rider experience and security compliance. The service removed hundreds of cars from JLR’s car park, captured 58% of employees within a 10-minute walk of stops, reached 1,300+ unique riders, and drove a 25% increase in daily ridership within 3 months, with 420 regular riders and 44% reconsidering car ownership after using Zeelo.

Jaguar Land Rover