Case Study: Wochit increases average deal size with Zebrafi Guided Selling

Wochit - Customer Case Study

Wochit, an enterprise-grade cloud video creation platform for brands and media organizations, was facing pressure from lower-cost competitors and wasting sales time on prospects that were unlikely to close. To sharpen its go-to-market focus, the company turned to Zebrafi and its guided selling approach.

Zebrafi implemented a process that required sales reps to score prospects against Wochit’s ideal customer profile, qualify only the best “Zebras” into the pipeline, and build business cases backed by voice-of-customer interviews and executive-level value discussions. The result was a 59% increase in average deal size in Q4 2020 year over year, along with more new revenue than in Q4 2019 during the pandemic.

Wochit