Case Study: PartsTrader boosts profitability and sales with Zebrafi

PartsTrader - Customer Case Study

PartsTrader, a technology company in the auto parts marketplace, needed help signing and retaining collision repair shop customers. Although its platform was free and offered clear savings, old-school parts managers were hard to convince, leading to long sales cycles, low close rates, slow adoption, and high business development costs. Zebrafi was brought in to help shift the team from transactional selling to a more consultative, business-case-based sales approach.

Zebrafi implemented a software-guided sales process that focused reps on best-fit prospects, connected them directly with budget authority (“Power”), and added a structured follow-up strategy to improve adoption and retention. The results were significant: PartsTrader signed 247 new agreements in 10 months, doubled signed sales agreements versus the prior year, increased revenue by 43%, boosted profitability by 286%, cut retention costs by 50%, and reduced time to sales productivity by 66%.

PartsTrader

Steve Messenger

Chief Executive Officer