Case Study: Tiv Taam unlocks new revenue and boosts basket size with Zebra and Catch

Tiv Taam boosts average basket size 5% with Zebra

Tiv Taam, a supermarket chain in Israel, faced challenges in generating revenue from in-store advertising and influencing shopper purchases, which led to operational inefficiencies and customer frustration. To address this, they partnered with vendor Zebra Technologies, utilizing Zebra's PS30 Personal Shopper and ET45 enterprise tablet devices integrated with Catch's AI personalization platform.

The solution from Zebra involved using their hardware to run Catch's AI, which analyzed shopper behavior to deliver real-time, personalized promotions directly on the devices. This allowed Tiv Taam to unlock new retail media revenue streams and improve the customer experience. The measurable outcomes included a 5% uplift in average basket size and an increased average transaction value.

Tiv Taam

Gal Tsubery

Chief Technology Officer