Case Study: Rockler Woodworking and Hardware achieves streamlined corporate-to-store communication and task completion visibility with Zebra (Reflexis Real‑Time Task Manager)

Rockler Woodworking and Hardware Streamlines Corporate-to-Store Communication with Reflexis

Rockler Woodworking and Hardware, a U.S. retailer with more than 30 stores, needed to improve corporate-to-store communication and go-to-market execution. Reliance on emails and long PDF packets forced store managers to hunt for action items, left corporate and regional teams without visibility into task completion, and provided no reliable two-way feedback for operational improvement.

Rockler implemented Reflexis Real-Time Task Manager, a cloud task-management and mobility solution, rolling it out to all stores in three weeks. The platform centralized communications, reduced clarification emails, and gave corporate and regional managers real-time visibility and accountability for task completion—improving planning, reporting and store execution so managers could spend more time on the sales floor and deliver a more consistent customer experience.

Rockler Woodworking and Hardware

Lori Larsen

Director of Retail Operations