Case Study: Primark improves in-store efficiency and customer experience with Zebra ET40 tablets

Primark equips 3,000 colleagues with Zebra ET40 tablets to boost in-store efficiency

Primark, a leading international clothing retailer, faced challenges with obsolete in-store tablets that hindered staff efficiency and customer service. Their outdated technology forced employees to leave the sales floor to use desktop computers and manually manage stock information. To address this, Primark partnered with vendor Zebra to find a modern solution.

Zebra implemented its ET40 tablets, which provided staff with a mobile, user-friendly device featuring an integrated scanner. This solution allowed colleagues to check inventory, process orders, and complete tasks directly on the sales floor. The result was a significant increase in colleague productivity and a greatly improved shopper experience. Primark noted a drastic reduction in the time staff spent walking back and forth, improving stock availability and order accuracy.

Primark