Case Study: Fanatics simplifies store execution and communication with Zebra's Workcloud Real-Time Task Management

Fanatics Simplifies Store Execution and Communication with Workcloud Real-Time Task Management

Fanatics, a leading sports apparel and fan‑gear retailer operating 300+ online and offline stores and e‑commerce for major leagues and events, struggled to coordinate merchandising and promotions across five distinct companies. Reliance on phone and email left little visibility into task completion, made it hard to ensure displays and promotions were set up correctly, and overwhelmed merchant teams.

Fanatics implemented Workcloud Real‑Time Task Management (from Zebra) to consolidate communications and centralize task tracking, streamlining the launch and completion of merchandising tasks and improving venue‑level visibility. The platform delivered measurable promotional improvements, more consistent execution across locations, and reliable vendor support during implementation and ongoing operations.

Fanatics

Michael Moran

Vice President of Retail Operations