Case Study: Procreate Project improves gender representation in the arts with Zealous

Improving Gender Representation in the Arts with a Prize

The customer, Procreate Project, sought to challenge the significant gender imbalance in the art world by organizing a competition to support artists who are mothers. They partnered with Zealous to host and manage the submission and judging process for their prize.

Using the Zealous platform streamlined the entire competition, simplifying the payment and application process for entrants and making online judging efficient for time-poor industry experts. This solution allowed Procreate Project to grow their applicant numbers and increase fundraising. The time saved on administration was reinvested into marketing, which grew the prize's exposure and furthered their mission of empowering artist mothers.

Procreate Project

Paola Lucente

Director