Case Study: FirstLight Home Care achieves a refreshed brand website and 150+ franchise microsites with Zbra Studios

FirstLight creates over 150 microsites with Zbra Studios

FirstLight Home Care, a home care provider with locations across the United States, worked with vendor Zbra Studios on a website refresh. The challenge was to create a new corporate website and a network of sites for its many franchisees that would seamlessly pair corporate and local messaging for a better user experience.

Zbra Studios implemented a solution by first building a new main corporate website. They then created a multi-microsite ecosystem, developing over 150 individual branded microsites for all of the company's franchisees nationwide. The vendor also optimized the websites for SEO and SEM to improve the conversion funnel and new-user experience. The project was recognized with several awards, including a Gold Website Award from the Horizon Interactive Awards.

FirstLight