Case Study: Dream Vacations grows franchisee leads with Zbra Studios

Dream Vacations grows franchisee pipeline with Zbra Studios and supports 2,000+ franchise owners

Dream Vacations, a division of World Travel Holdings and one of the largest leisure travel companies in the U.S., needed to modernize its franchise development website. Their challenge was to restructure their brand to target potential franchise owners and advisors, improve the user experience, and better funnel qualified leads. They engaged Zbra Studios for website design, SEO, and conversion rate optimization services.

Zbra Studios implemented a solution that included a complete content overhaul and updated messaging tailored to the modern franchisee persona. They crafted a new navigation structure, optimized the site for SEO, and designed targeted landing pages with integrated CRM tracking. The results were a significantly grown franchisee lead pipeline and an updated brand look that boosted engagement. The project also earned Zbra Studios a Grand Prize from the NYX Awards and a Gold Award for Website Design.

Dream Vacations