Case Study: Merlin achieves secure AI-powered music analytics with Zazmic

Merlin scales AI-powered analytics across 42 countries with Zazmic

The customer Merlin, a global benchmark platform for the music industry, faced the challenge of providing its label and distributor members with a direct way to analyze their complex and sensitive performance data. Users initially needed technical knowledge or SQL support to get answers, so Merlin engaged vendor Zazmic to build a secure, AI-powered analytics layer that could understand natural language questions while protecting member privacy and benchmark data.

Zazmic implemented an AI-powered SQL agent that translates user questions into queries, safely compares member performance against global benchmarks without exposing raw data, and generates visual insights. The solution provided Merlin's members with a no-SQL, conversational way to explore their data, resulting in faster insights and secure benchmarking. The cloud-native infrastructure also allowed for continuous, feedback-driven improvement of the user experience.

Merlin