Case Study: JTV unifies retail and broadcast data to speed show planning with Zazmic and Gemini Enterprise

JTV cuts show planning time by 40% with Zazmic

Zazmic helped JTV, a major television retailer, unify its siloed retail and broadcast data. The challenge was to gain better access to product and pricing insights and improve the efficiency of its show planning and merchandising workflows.

The solution implemented by Zazmic utilized Gemini Enterprise to enable natural language access to this unified data. This secure, AI-driven approach resulted in a 40% reduction in show planning time and tripled merchandising efficiency for JTV.

JTV