Case Study: Galco improves product discovery with Zazmic’s Google Cloud AI Commerce Search

Galco cuts Firestore costs by up to 40% with Zazmic

Galco, an industrial distributor, faced challenges with its e-commerce search experience, which relied heavily on keyword matching and often failed to understand customer intent. This led to inconsistent product discovery, complex merchandising workflows, and high platform costs. To modernize search, Galco partnered with vendor Zazmic to evaluate Google Cloud’s AI Commerce Search as a solution.

Zazmic developed a cloud-native proof of concept using AI Commerce Search to deliver intent-based semantic search and personalized recommendations. The solution provided Galco with self-service merchandising controls and a more scalable cost roadmap. As a result, Galco can expect higher search relevance, fewer failed searches, and better conversion potential, helping customers find products faster.

Galco