Case Study: IceWalks diversifies sales channels and boosts bookings with Zaui Reservation Software

IceWalks boosts bookings 60% with Zaui Software

Icewalks, a guided glacier hike tour operator in the Canadian Rockies, faced challenges with limited and inefficient booking channels. Prior to using Zaui Software, bookings were primarily handled through a single local adventure center and via phone, which was difficult due to poor cellular coverage. Their sales relied heavily on word-of-mouth and print advertising, restricting growth and operational efficiency.

By implementing Zaui reservation software, Icewalks gained a robust online booking system and OTA channel manager. This allowed them to diversify sales through their own website and global platforms like Viator. The solution provided full operational visibility and streamlined management. With Zaui, Icewalks increased direct bookings by 60% and saw an additional 10% revenue lift from new OTA channels, while also enabling the successful launch of new tour products.

Icewalks