Case Study: Shun Cutlery achieves 1.8 billion media impressions with Zapwater Communications

Shun Cutlery earns 1.8 billion impressions in less than a year with Zapwater

Shun Cutlery sought to increase brand awareness and drive sales in the U.S. market by highlighting its innovative, traditionally crafted cutlery. The company engaged Zapwater Communications for a public relations campaign to achieve these goals.

Zapwater implemented a proactive media relations strategy that included webinars, deskside meetings, and targeted outreach. This approach secured 163 press placements, generating 1.8 billion media impressions and an ad value equivalency of $7.9 million for Shun Cutlery.

Shun Cutlery