Case Study: OnMedica creates a verified peer-to-peer doctor community with Zapnito

OnMedica and Zapnito Creating a verified peer-to-peer space for UK Doctors to share knowledge

OnMedica, part of Wilmington Healthcare, needed to create a trusted peer-to-peer community for UK doctors while also supporting a sponsorship-based revenue model. Working with Zapnito, the team set out to build a verified space where only GPs and hospital doctors could fully participate, ensuring the environment met medical and promotional requirements.

Zapnito delivered a custom community platform with GMC-number verification, content migration for more than 12,000 expert articles, and tailored content directories to guide doctors to the most relevant specialist information. The result was a verified network of 7,000+ UK doctor members, stronger engagement around trusted clinical content, and a scalable way for OnMedica to offer targeted sponsorship opportunities to the right audience.

OnMedica