Case Study: Points of Light strengthens community engagement and data-driven marketing with Zapnito

How Points of Life has evolved and become an online hub that drives greater awareness and mastery, offering resources and networking opportunities 24/7

Points of Light, the international nonprofit dedicated to inspiring and mobilizing people to drive change in their communities, needed a better way to share knowledge across its three audiences: individuals, nonprofits, and corporations. The team wanted to democratize access to information, strengthen its social impact strategy, and move beyond traditional marketing. It turned to Zapnito for an online community platform that would make resources more accessible and support two-way engagement.

With Zapnito, Points of Light launched a vetted, always-on community where members and partners can access content, discuss projects, ask questions, and share expertise. The platform generated valuable first-party data that helped Points of Light make marketing more targeted and data-driven, including lookalike audience campaigns. The community grew to 1,300 active members and 2,000 monthly visitors, while also increasing trust, expanding reach, and sharpening content strategy through member insights.

Points of Light

Katy Elder

Vice President, Business Innovation