Case Study: Rheal Superfoods achieves growth with Zap Creative packaging design

Rheal Superfoods launches a second product range with Zap Creative

Rheal Superfoods approached Zap Creative with the challenge of designing packaging for their new line of caffeinated energy bars. The brand needed a solution that would remain faithful to their existing identity, established with a powdered drink supplement, while effectively bringing the new energy product concept to life on a very different physical canvas.

Zap Creative developed a design featuring new watercolor illustrations and a cleaner background to improve legibility, which hero'd the product's unique caffeinated feature. As a result, Rheal's energy bars became a key second product range. The successful launch contributed to significant company growth, including new UK premises and global expansion.

Rheal Superfoods