Case Study: Mockingbird Raw Press achieves rapid growth with Zap Creative packaging design

Mockingbird Raw Press outsells the category leader with Zap Creative

Mockingbird Raw Press, a smoothie brand with a "Do No Harm" philosophy, faced the challenge of entering an established market with a premium product. They needed to gain a foothold against a clear category leader despite their higher price point. The vendor Zap Creative Ltd was engaged to help address this challenge.

Zap Creative Ltd developed a packaging solution using minimal, elegant layouts and maximized white space to amplify the product's purity and stand out against colorful competitors. As a result, Mockingbird Raw Press outsold the established category leader and was recognized as one of the fastest-growing beverage brands in the UK.

Mockingbird Raw Press