Case Study: Make Badges saves time and improves customer satisfaction with Zakeke

How Zakeke helps to save time and get satisfied customers

Make Badges, a custom badges company on BigCommerce, was struggling with a manual and time-intensive order process. Their previous system required customers to email designs, which then had to be manually resized, formatted, and approved by staff, creating a significant bottleneck. This made handling small orders unprofitable and led to customer dissatisfaction. Prior product customizers they tried were slow, unreliable across different devices, and lacked key features.

By implementing Zakeke's visual product customizer, Make Badges enabled customers to design and preview their own badges online. Zakeke's solution, praised for its ease of use and excellent text-on-a-path tool for circular designs, automated the design process. This resulted in 70% of customers now using the self-serve tool, drastically reducing manual work. Zakeke allowed the company to profitably accept small orders and ensured all customer-submitted artwork was in a print-ready format, increasing efficiency and customer satisfaction.

Make Badges

Paul West

Owner & Director