Case Study: Valentino achieves immersive real-time customization and streamlined production with Zakeke

Delivering Real-Time Customization While Ensuring Streamlined Production

Valentino, a luxury fashion maison, needed to streamline its boutique order entry process while also delivering an innovative personalization experience for its high-end clientele. The challenge was to let customers create unique products and visualize them in 3D and AR in real-time, all while ensuring a direct connection between the sales and production workflows. To meet this need, Valentino turned to the vendor Zakeke.

Zakeke implemented its omnichannel 3D product configurator, enabling customers to customize items and view their creations in 3D and AR. This solution automatically generated unique SKUs and barcodes and immediately notified the production facility of new orders. As a result, Valentino optimized its in-store order management, improved operational efficiency, and prevented human errors. The project, which started in Japan, saw great success in terms of revenue and customer engagement, leading to its expansion into other markets.

Valentino

Valentino Garavani

Founder