Case Study: NAU! reduces returns and boosts product engagement with Zakeke’s 3D Configurator and Virtual Try-On

Boosting Confidence and Reducing Returns in Eyewear with 3D & VTO

NAU!, an Italian eyewear company with over 100 stores, wanted to provide a unique and personalized 3D shopping experience to boost customer confidence and reduce product returns. They partnered with Zakeke to implement an omnichannel 3D Configurator and Virtual Try-On solution, which required adding new product features and improving the realism of their online models.

To meet the challenge, Zakeke provided 3D modeling and texturing services, creating new clip-on lenses and sunglasses textures and recreating all materials for ultra-realistic output. This allowed customers to interact with highly detailed 3D models and customize their eyewear online. As a result, NAU! saw customers spending more time on product pages and achieved a measurable reduction in returned goods.

NAU!